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Do It Yourself Search Engine Optimization Works!
experts call SEO SEO is a science. That's not so far from the truth. If ten years ago SEO means inserting some keywords in Meta tags, SEO today is growing and changing at a tremendous rate. What works today may not work three months from now. Search engines are changing their algorithms so frequently to get high rankings in their results has become fierce competition.
But if this competition means hiring expensive SEO expert to implement "strategies that work … Guaranteed!" Or not, remains a subject of debate. Well, yes, there are SEO techniques achievable only with money, but as previously mentioned search engines change algorithms Fast. Is it really worth investing large amounts in one word – Long-term results?
Do you really believe that there are certain SEO secrets – guarded by SEO experts? None. Getting high rankings in search engines is not the result of an alchemy undisclosed. Getting high rankings involves hard work, dedication and … insurance: some expenses.
So let's take a look at what you can do just to boost search engine positioning results and increase traffic to your site, if not familiar with web coding and you've just started your online business.
Step One: Domain Strategy
Want to sell your products online, say wine. What you need to do is get a domain related to their field of activity. For wine (note: this is just one example, do not advertise any site) in a domain like wine – pages.com have no problem because, as You see, that contains your main keyword "wine." Once you've bought your domain and host selected domain, (please, no free hosting providers) the place in line as a single destination site. Instead of "under construction" written on that page with basic information about your company, contact details, write a brief summary of what he hopes to accomplish with your web site or what their potential customers could find there, and specify the start-up expected date.
Step Two: Part One Promotion Strategy
Yes, you have that right. Start promoting your website. Immediately. True, you do not have a fully operational site yet, but I want it indexed in major search engines and you definitely need a few links back seconds to get high rankings you dream. At this point of his strategy was to stay away from the press releases, but to stop writing articles relevant related to their field of expertise. If your site is about wine, then write an article explaining how wine could benefit to human health and the dangers associated with it. Do not forget to include a link to your website in the anchor text (also called "about the author" or "box resources ") and submit your article to a few trusted sites to ship goods. Searchwarp or GoArticles are very good for this purpose. Writing articles leads us to …
Step Three: Content Strategy
Writing your own content. Please do not copy! It is not ethical. You do not want your visitors to read its pages and leave saying, hey, I read that somewhere. Enter your pages with your visitors in mind, but make sure you consider search engines as well. It is so difficult to write optimized content. Let's see you sell wine. What kind of wine? Red. That's good, so choose "red wines", as your primary key phrase. But too many companies that offer red wines. Then you must optimize your content for something more specific than that. Where is the wine produced? California? Perfect: California Red Wines. Well, that is your primary key phrase.
But it is not enough to choose a sentence. Come to think of a second specific phrase to put more traffic to your website. What about "homemade red wine? It might work if that is really what you are selling. Think about this: do not mislead visitors hoping to rank higher in the SERP! In the end, no matter how many strokes to get to your site if no one purchase their products.
As you see, not a philosophy of choosing your keywords. Consider what best describes your product and you've done well.
You've got your two main keyword phrases. Now start writing your content.
Place your main keyword phrase ONCE in the title (header):
Example: California Red Wines for special dinners
Write your content. Try to write at least 300 words and include your main key phrase of two to three times in the text. Twice for the second sentence will have no problem. It also includes several variations of the words in the main keyword phrases: California, reddish wines, vineyards, wine cellar, home, etc. Make sure that your content can be read. Read our loud. How does it sound? Well, if you like, you're done. That is everything you need to optimize the content.
Step Four: Enter the Meta Tags
Yes, you can do it yourself. You write the Meta tags and web coder will know exactly what to do with them.
The main goal – can type tags are: title, description, keywords.
You wrote your own content and set up your own keywords. Remember? There are two main keyword phrases: "California Red Wines" and "fact Home Red Wine ". That's your Meta Title Tag: California Red Wines | Homemade Wine Network. Note: No" And "," o "in the title Meta, but their very own keyword phrases. Many search engines use the title tag to determine the relevant website. How are you keywords are moderately repeated in the text, is now on the right track.
The second major label is the page description tag. That also is a center engine just search. Be brief, to the point and try to include some keywords there too. Moderately. Do not spam search engines! The description should be written as a selling point, calling potential visitors to action: "Buy homemade flavorful California wines of our company! Sabor tradition California wine with every sip! "
About this description is short, to the point, keyword rich and appealing. Both search engines and visitors will like. No exaggeration there, better not "" no "extraordinary." Only the metaphor "tradition like" increases the value of the simple statement: "full of wine aroma."
Meta keywords … well, we already know: the California red wines, homemade red wine, wine cellar, the vinification, California, home. The shorter your keyword tag, better.
Step Five: Choose a Web Designer
A full service development marry is expensive. If you wrote the texts alone, you know why. But there are companies that offer web solutions under cost for small businesses: a simple encoding, without optimization of text, and not submit any search engine. Hey! You do not need anyway. If you've followed the first four steps, and away! Just insist that the designer creates a user – friendly design, respectful of Meta tags that you wrote, includes relevant alt attributes to your images and provides a valid HTML. Ask your web developer to stay away from frames and flash. normal html is what the search engines as the best. In addition, many users simply hate waiting for fancy flash sites to load.
Step Six: Write a press release to announce its new web presence – Part Two Promotion
Once you complete the online website to write a relevant press release and submit it to some online media outlets. There are online news portal where you can submit your press release for free, so ignore this step important: it takes a few additional links to a road. Having many sites that point to your website will determine the search engines to index your site and place higher in their results. There is no need to submit your site to Google: Google will come to you, following these links.
Well, here are some steps that he or she will help reduce costs. But for many entrepreneurs time means money. So if you do not have the time to do yourself, be sure to choose a reliable web development company, which does not launch your site into the trap black SEO, it will not make false promises like "the ten best results … guaranteed."
About the Author
Mihaela Lica, founder of the
online public relations, website development and search engine optimization company Pamil Visions
is an experienced journalist, with a broad online public relations knowledge.
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