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FaceBook for small wineries, Micro Boutique
I'm sure you've been inundated with people telling you that the message 'on FaceBook, but you know Why? And you know what is involved in creating and maintaining a Facebook account? This article explains why Facebook is important to you, and the steps needed to create, market and maintain a successful FaceBook.
Is my target on Facebook?
To put it bluntly – YES! These FaceBook are some interesting statistics provided by Richard Beaudin (which collected Isstrategylabs):
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1) The 35-54 year old demographic is the fastest growing, with a growth rate of 276.4% over the approximately six months since I last prepared this report
2) The demonstration of 55 + is not far behind with a growth rate of 194.3%
3) The population of 25-34 years in Facebook is doubling every six months
4) For those interested in alcohol advertisements on Facebook, there are 27,912,480 users are 21 +, representing 66.3% for all users
7) The largest concentration of population is still the college crowd aged 18-24 (40.8%), which is down from (53.8%) for six months.
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As you can see, FaceBook is a number of potential consumers waiting for you to reach them!
Facebook account types
Currently, Facebook has three types of accounts: Profile, page and Group.
In a nutshell, FaceBook 'Profiles' are for the individual "pages" are for a company or brand and a "group" is formed by a group of people united around a common topic or interest. 'Pages' are a relatively new FaceBook so if you believe you have already created one, make sure. Its possible you may have created a 'profile' in place and still need to create an official "website" the cellar.
For the purposes of this article, I will focus on FaceBook "page." (But, there is a profile "to actively recruit an audience for your business "Page", so we recommend creating a "Profile" at the time of setting the "Site").
Setting your FaceBook page
Believe it or not, this is easy! Just go to http://www.facebook.com/pages/create.php and fill in the appropriate fields and check the appropriate boxes. If you still do not have a FaceBook 'Profile', you can create one while you are creating your "page." Once you've followed all the steps you take to your new, blank "page" and his first task is to load an image and modify its data.
Now let me explain a bit about your new "page." The first page is taken which is called the 'Wall', which is where you and your fans can send messages. Towards the top of the page (right under the name), you will see a tab for "Wall", with it being your "Information" tab, and right after that you can see a '+'. If you click the '+' will be given a selection that can add new pages his "page. These pages are pretty self explanatory and once added, you can actually link directly to any of them! For example, you can publish photos of a recent Wine Club event photo gallery to Facebook and send the link to your club members. Encourage them to upload and share their pictures of the event to your calendar also – To engage you are increasing your exposure and brand loyalty!
If you still do not know what to do with his "Page", you may want get some ideas by reviewing the most popular pages 5 Bodega on Facebook (compiled by Richard Beaudin)
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The winery with the largest fan base is Duplin Winery in North Carolina to the tune of 3613 fans. The second (Castillo Morissette) was 1965, the third (The Round Barn Winery) was 1505, the fourth (Murphy-Goode Winery) was 1273, the fifth (Palmini Winery) was 1208.
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Now that you have a basic understanding of what constitutes your Facebook page, start adding images, since some updates and begin the phase of "marketing" of their effort FaceBook – get friends and fans.
Attract Friends and fans
'Friends' are people who have joined his Facebook 'Profile' and 'fans' have joined his "page." I wish I could say that now there built his winery "Page" that will immediately start attracting tons of "fans" – but like everything else in the media social, this is not the case. Believe it or not, the way in actively market her store "page" is by using your FaceBook 'Profile' to participate in the wine and the creation of groups focused relations with these major group "influential people" (the people who have the most "friends").
Find groups of wines is easy! FaceBook starts running with keyword phrases such as 'amateur wine lovers', 'wine' "Love wine" making sure to connect your city or state, as "lovers of Sonoma Wine" and "California wine fans. If you see a lot "page" and "profiles" mixed with the 'Groups', click on the 'Group' on the left to eliminate any results that are 'Groups'. Now, begin to sift through the results.
Groups that pay attention to me first is that in real location with a good number of members (if they are in your city or state and has many members, there is a good chance some of these members shall be as close enough to actually visit the winery). For example, I found the search "texas wine lovers" and even got the 'group Texas Wine Lovers' with 542 members! If I were a Texas winery, I would definitely join the group and begin to follow the debates and "Wall posts '. In your case, answer questions and add your own discussion or by mail (being careful to follow the theme of the posts of others – after all, if you immediately start with a difficult task, which in turn, people.)
Once you feel you've established yourself as a non-threatening, a participant in a support group, start investigating who are the most "influential" members and presented to them. This is explained in detail by Nick O'Neill in his article "How to Win Fans Facebook and Reach Influencers' and it also takes you beyond the initial presentations and guides you how to turn members of the group fans.
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Initial Disclosure – Reach influential people in the network and introduce yourself. Spark to talk and explain what is working. Do not copy and paste messages. If you send the same message to tens or hundreds of individuals, Facebook will mark your account for the spam. You need to actually build relationships with these individuals. It is good to make small changes in the first messages I send but after those initial messages, I want to devote time to promote a positive relationship with the influential.
Launch Day – Having built its influential list of the fixed network a date to get those influencers to become a fan. That day, reaching every one of its influential and say that the fan of his Facebook page. Depending on how you you have many influential people, you may want to consider a tiered launch approach. Whichever model you choose, be sure to do some research and planning base.
Note that some of these are strategies of guerrilla marketing, not traditional marketing strategies. Facebook Could we encourage each one of the steps listed above? Probably not, but the main thing is it works. If you abuse the system, Facebook will not let you ban. In theory collect large amounts of data on persons influential network may be a violation of Facebook terms of service, but it is also readily available information. Any research you do on Facebook is at your own risk and should be sure not to abuse your system!
Daily Task – Come with a list of at least 20 influential people who can get a. Starting an initial conversation with each other and the goal they have become fans of your Facebook page on the same day.
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Maintenance
To establish an effective strategy to attract followers FaceBook and promotes your brand, maintenance and active participation should become a part of your business life every day! You have to keep your 'Profile' and 'Current Page', later updates on what you're doing, respond to messages and actively participate in the groups that have joined. And be sure that everyone knows about your FaceBook Page! Add a link to it from the homepage of its website asking site visitors to become "Fans. To make this even easier, you can have your web designer to install a Facebook Fan Box 'widget on your site that allows people to become his FaceBook the right of the fan's homepage!
In conclusion. . .
Please know, this article barely scratches the surface of all FaceBook can do, but I feel I have given you enough information to help you understand how it works and get started. Now, it's just a matter of walking in there and doing it! Good luck!
About the Author
Rachell Coe is an experienced web designer and marketer helping small, boutique and micro wineries and vineyards build a strong web presence and successfully market and sell their wines. Find more information on small winery marketing at http://www.4thegrapes.com/WineMarketingBlog/
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