http://www.the-winery.net/winery-software-reviews/
His winery Web site and email marketing are like wine. . . Well. . . Wine and food
If you run a winery and have a website that is in how they use technology to promote your winery marketing goals. Today, most wineries have taken steps to have a presence in line. Some have been working for over 10 years.
But if you are not using email marketing to support your web site may be missing out a key ingredient for success in marketing online store.
Here's how.
In the early days, their web site became an extension of their brochures. It was full of information. Which is good, because information is often what people are searching online. The Searching for information is what made Google great.
Over time, intelligent wineries learned that they could launch an online store using software e-commerce and actual orders to your website. Often not enough attention is paid to this channel and e-commerce shipping restrictions made complicated but again, many wineries have done a good job.
In my research of the industry, however, I found one thing is startlingly real. After reviewing more than 500 winery sites are not taking advantage of email as a means to promote their product.
Imagine being able to describe only wine in relation to himself. There is a lot more wealth to be able to link food and wine with the taste of each others help.
The winery email marketing is like adding a marriage.
A Web site visitor who finds your site, likes what they see, and read enough to be interested in placing an order becomes a customer. However, over 98% of visitors leave your site. . . and never return.
The first step to successful commercialization cellar Email is collecting e-mail address – called optin "of a visitor. To do that you must be a reason for a person to leave a e-mail address. You have to use that email address with respect and build a relationship over time with the subscriber. What would for you if 10% of all Web site visitors that you go with an e-mail? Ten people who now know for every 100 visitors.
In time have a long list of subscribers.
Once you have that list, you have to communicate with them about things they would find interesting. What do they want from you?
Soon you will realize that this list of subscribers slowly begins to buy product from you and they also become customers.
And in fact, a growing list of customers is a key asset winery can not ignore. If you're not doing email marketing well, you are missing out on a key marketing channel that will grow their earnings.
About the Author
Mitch Tarr is an email marketing guru and CEO of ZinMarketing Inc. Learn how to use email to cement winery-client relationships and create a buzz that sells wine and supports winery brands. For information and free reports visit Mitch’s exclusive website at http://www.zinmarketing.com